WATCH

 

BUY

DIGGING DEEP...

Arguably the supergroup to beat them all, Cream were formed during that incredible summer of 1966 amidst a period of huge artistic upheaval in British rock, with psychedelia beginning to infiltrate the mainstream. Eric Clapton, Jack Bruce and the estimable Ginger Baker pooled their talents, bringing skills perfected in the Yardbirds, John Mayall & The Bluesbreakers and the Graham Bond Organisation. It’s impossible to overstate the goodwill and praise heaped upon them by press and public alike and from the outset their studio music and live performances became a byword for excellence, enabling them to rival the Jimi Hendrix Experience, The Who and The Rolling Stones as one of the most fruitful periods in British rock history started to make England swing. Their albums and singles successes include – well everything. Consider that their third disc, Wheels of Fire, was Britain’s first Platinum selling double album. So they had impeccable progressive integrity. Yet they also knocked out wah-wah driven hits - ‘Sunshine of Your Love’, ‘I Feel Free', ‘White Room’ and the sublime ‘Badge’, that featured George Harrison and kick-started another new chapter in the music business. They were also fashion icons, post-mod dandies of the underground. They were all over the scene. Cream’s musical dexterity – Clapton’s epic guitar playing, Bruce’s jazz sculpted bass and impeccable vocals, and Baker’s virtuosity around his drum kit foreshadow the arrival of Led Zeppelin, The Jeff Beck Group and the whole second British Invasion of the late 1960s in America. Cream pioneered that. Considering they were only really together for just over two years they were incredibly prolific and became such a legend that their reunion dates in 2005 were as eagerly anticipated as those of Led Zep. Rock and Roll Hall of Famers, individually and collectively, creators of seven Top 40 UK hits, holders of six consecutive Gold selling albums – Cream’s achievements are many and their legacy is to be a lasting influence on power trios, the beginnings of heavy metal and classic British blues rock – modern music full stop.
DIGGING EVEN DEEPER – click to view the full biographyExpand

ESSENTIAL ALBUMS

ALBUM REVIEWExpand
ALBUM REVIEWExpand
ALBUM REVIEWExpand
ALBUM REVIEWExpand
ALBUM REVIEWExpand
ALBUM REVIEWExpand