Taylor Swift is going pop. As she’s been hinting in “clues” for fans over recent weeks, Swift used yesterday’s live streaming event with Yahoo!, atop the Empire State Building in New York, to announce her upcoming, fifth album and to reveal that its title is the year of her birth, ‘1989’ — and to unveil the first track and video from it, ‘Shake It Off.’
The album is scheduled by Big Machine for October 27 release, with the Polaroid-style cover art you see above. ‘Shake It Off’ is produced by pop studio master Max Martin and Shellback, and in keeping with their track record as well as their work with Swift on songs like ‘I Knew You Were Trouble’ and ‘We Are Never Getting Back Together,’ she’s put her country roots to one side. Swift describes the project as “my first documented, official pop album.” The exuberant video clip is directed by the celebrated Mark Romanek.
Swift has been working on the songs for ‘1989’ over the past two years, and says that the era of her birth has been a big inspiration. "I was listening to a lot of late ‘80s pop because I really love the chances they were taking, I loved how bold it was and how ahead of its time it was," she said during the live stream.
"It apparently was a time of limitless potential. Bright colours, bold chances, rebellion and the idea of that was so inspiring to me…the idea of endless possibility was kind of the theme in the last year of my life.” The deluxe version of the record will feature three bonus tracks which are “demos” in the very modern sense, that they feature Taylor singing ideas for songs into her phone.
Cover art courtesy of Big Machine Label Group