A Soul Hit For Sinatra? That’s Life

The Billboard R&B charts have, by their very nature, tended to be the preserve of artists who make what’s broadly described as soul music. In more recent years, rap and hip-hop have made a big mark on those sales surveys. But sometimes, the charts have welcomed very unexpected artists, if they make a record that R&B radio wants to play. Elton John, for instance, is hugely proud of his five entries on that chart in the 1970s and ‘80s. And, at this time at the end of 1966, who should score a soul top 40 hit but Frank Sinatra.

Ol’ Blue Eyes had actually been on the R&B singles index twice before. ‘All Or Nothing At All,’ a No. 2 pop record in 1943, also reached No. 8 on what Billboard called its Harlem Hit Parade chart of the time. In 1959, bizarrely, the almost novelty-like ‘High Hopes’ (complete with “a bunch of kids,” as they were credited on the disc) reached No. 20 on the R&B survey, ten places higher than its pop peak.

By the mid-1960s, with the pop and R&B markets more clearly defined, it was perhaps even more of an achievement when, in mid-December, Sinatra showed up on the Top Selling R&B Singles chart, as it now was, at No. 49 with the Reprise release ‘That’s Life.’ It may have been a tentative entry, but it showed that at least some imaginative soul radio programmers were playing the smart, swaggering track, splendidly orchestrated by Ernie Freeman. The song, written by Dean Kay and Kelly Gordon, had first been recorded in 1964 by Marion Montgomery.

On the final chart of the year, for December 31, 1966, Frank’s version — the title track of his current album — became a top 40 soul single, edging 41-39. It was a No. 4 pop hit just before Christmas, and topped the Adult Contemporary chart for three weeks into January. But it also proved itself one of Sinatra’s most multi-format successes, as it continued to climb the R&B chart, reaching No. 25 in the new year.

Listen to ‘That’s Life’ on the compilation ‘Sinatra: Best of the Best’ on Spotify
Download ‘Sinatra: Best of the Best’ from Google Play or iTunes, or buy it on Amazon
Buy Frank Sinatra vinyl and box set releases from uDiscover’s Deluxe Audio Store 

The new ‘Frank Sinatra 100 App’ is available for free download on the App Store for iPhone, iPad and iPod touch here
Android tablet users can also get the app for free from Google Play here

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